Creative and social strategy for Omnilux, built around the ten minutes people make for themselves. As competing LED masks promise similar benefits, the opportunity is to make those minutes mean more - a moment of care, consistency and connection.
Strategy Experience UGC Performance
Performance
Momentum across Markets
The strategy was designed against the full customer journey. Every advertisement had a next step before it had a hook. Ritual content connected to audience-specific landing pages, educational formats continued onto relevant product information, and Self-Love opened directly into the Valentine’s gift edit. Signals travelled back through the same system: review language became hook copy, survey data revealed underserved audiences and comment sections shaped the next round of educational briefs.
Social created belief; the site and lifecycle journey gave that belief somewhere to go.The wider published record showed 91% revenue growth. Valentine’s capmaign extended a system already proven to convert attention into continuity. The result was more than a campaign - a repeatable creative and commercial framework that turned ten minutes of use into a reason to return, belong and believe.
-28% CPA through hook.
150% Return on ad spend.
10 × Increase in click-through rate.
+22% Watch time from UGC-led formats.