Omnilux
LED light therapy masks for at-home skincare. The content strategy leaned into UGC-style storytelling and unpacking formats to make the product feel discovered, having creators bringing it into their real bedtime and self-care routines. ASMR-influenced pacing, slow reveals, tactile close-ups, ambient sound, matched the product's sensory experience and kept watch time high.
01 UGC POV Daily Routine
02 POV Daily Routine
03 UGC Unboxing
Validated a high-performing creative ecosystem for a premium, high-ticket device by balancing immediate conversions with top-of-funnel pool building. The 02 script successfully broke through consumer skepticism, driving an exceptional 2.5× to 3.2× ROAS and a 1.8% to 2.4% CTR, making it the primary scaling asset. Simultaneously, the 02 variant unboxing concept secured strong mid-funnel retention, while the "ASMR/Routine" video (03) captured massive attention with a 40%+ hook rate, successfully feeding a high-intent retargeting pool and maximizing total funnel efficiency.